How To Optimize Your Site For Local Business Results

For local businesses, the goal is get more customers. This may mean more walk-ins, more phone calls or more website form submits.  Its amazing to me how many local businesses here in the St. Louis region, and nationwide, that have spent big money on website design that completely disregards the actual goal of the website and that is to drive more business. Many of these sites make it almost impossible to be contacted with hidden contact forms, confusing design and phone numbers buried on the contact page.

Unfortunately, most local business websites are not optimized to convert visitors to leads. Here is a simple check list you need to follow to ensure your website is converting as many visitors as possible into customers.

1. Include your phone number at the top and bottom of every page in LARGE font.
2. Put a contact form on every page, some people just don’t want to call you the moment they are on your website. This allows you to build a lead database too.
3. Use a navigation features like a navigation bar so people can get around your site easily. Confused visitors will leave your site quickly.
4. Provide free content such as video and consumer reports to prompt visitors to enter their contact details.
5. Provide coupons via email to build your customer database.

If you have a business website and would like to get a free Website Evaluation worth $495 please visit http://leveragelocal.com/website_tuneup.html and one of our professional website analysts will conduct a thorough evaluation of your website. This way you can be confident that you will get most bang for the buck if and when you advertise your business online.

Here is a video review I did for a local Creve Cour, MO Chiropractor.