Introduction
In January 2025, an anti-aging medical professional in Orlando, Florida, found that competitors were capturing most of the attention in local search results. Even though the practice offered premium services like hormone replacement therapy, skin rejuvenation, and peptide treatments, the Google Business Profile wasn’t generating enough calls, clicks, or overall activity.
To fix this, the practice adopted a strategy that emphasized local relevance. Monthly updates included Orlando-specific content, nearby neighborhood mentions, and trending wellness topics. These adjustments signaled to search engines that the practice was active and trustworthy, resulting in steadily rising patient engagement.
Starting Numbers
In January 2025, the practice’s numbers were:
- 51 calls
- 112 website clicks
- 219 total interactions
This baseline showed visibility but left significant room for growth.
Goals
The practice set goals to:
- Triple calls within six months
- Grow website clicks at least 3.5x within six months
- Quadruple interactions to pass 1,000 per month by mid-year
- Achieve higher visibility for phrases like “anti-aging doctor Orlando” and “hormone therapy near me”
Business Profile Calls
Calls rose quickly in the early months, before growth became steadier toward summer.
Calls by Month
| Month | Calls | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 51 | — | — |
| Feb 2025 | 83 | +32 (+63%) | +63% |
| Mar 2025 | 137 | +54 (+65%) | +168% |
| Apr 2025 | 176 | +39 (+28%) | +245% |
| May 2025 | 202 | +26 (+15%) | +296% |
| Jun 2025 | 216 | +14 (+7%) | +323% |
By June, calls had increased more than threefold, up 323 percent from January.
Website Clicks
Clicks grew even more sharply, with some months seeing very strong gains before tapering into steadier increases.
Website Clicks by Month
| Month | Clicks | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 112 | — | — |
| Feb 2025 | 181 | +69 (+62%) | +62% |
| Mar 2025 | 310 | +129 (+71%) | +177% |
| Apr 2025 | 473 | +163 (+53%) | +322% |
| May 2025 | 532 | +59 (+12%) | +375% |
| Jun 2025 | 559 | +27 (+5%) | +399% |
By June, website clicks had grown nearly 400 percent, reflecting a much stronger pull to the practice’s site.
Overall Interactions
Interactions grew consistently, with particularly strong mid-spring increases before leveling into steadier growth.
Total Interactions by Month
| Month | Interactions | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 219 | — | — |
| Feb 2025 | 349 | +130 (+59%) | +59% |
| Mar 2025 | 593 | +244 (+70%) | +171% |
| Apr 2025 | 864 | +271 (+46%) | +295% |
| May 2025 | 1,012 | +148 (+17%) | +362% |
| Jun 2025 | 1,081 | +69 (+6%) | +394% |
By June, interactions had risen 394 percent, putting the practice in front of nearly five times as many patients as at the start of the year.
Why This Works
The practice gained visibility because search engines reward businesses that show signs of local authority and activity. Regularly updating the profile with Orlando neighborhood references, seasonal wellness topics, and consistent content demonstrated that the practice was active and trustworthy. Patients noticed this increased visibility and engaged more often.
Overall Impact Summary
From January to June 2025:
- Calls grew 323 percent (from 51 to 216)
- Website clicks grew 399 percent (from 112 to 559)
- Overall interactions grew 394 percent (from 219 to 1,081)
Each metric surpassed the practice’s original goals, with particularly strong performance in website clicks.
Projections
Growth is expected to continue but at a slower pace as the practice stabilizes at higher visibility:
- Calls: around 240 by month 9, leveling to ~260 by month 12
- Website Clicks: around 640 by month 9, leveling to ~690 by month 12
- Interactions: around 1,300 by month 9, leveling to ~1,450 by month 12
This flattening curve reflects what typically happens after rapid early-stage growth: momentum shifts from discovery to steady engagement.
Closing Summary
In six months, this Orlando anti-aging medical professional tripled calls, nearly quadrupled website clicks, and quadrupled overall interactions. By focusing on local relevance and trending wellness topics, the practice achieved rapid but sustainable visibility gains that are now leveling into consistent growth.
