Introduction
A chiropractic practice in Denver wanted to build stronger visibility in its local area. Like many small healthcare businesses, it relied heavily on referrals and word of mouth. While the clinic had a Google Business Profile, activity was modest and wasn’t generating consistent calls or website visits.
To change that, we implemented a simple but focused plan: each month, we added fresh, locally relevant content to their website, highlighted nearby communities, and included commentary around trending health and wellness topics. This combination helped boost the practice’s reputation in search engines and positioned it as a trusted local option for people searching for chiropractic services.
Starting Numbers
The first month of charted data begins in November 2024. At that point, the business profile showed the following activity:
- Calls: 84
- Website Clicks: 110
- Overall Interactions: 318
These numbers reflected a common situation: the practice was visible online but not yet competing for the most valuable search terms in Denver. A handful of potential patients found their listing, but many more likely went to competitors with stronger profiles.
Goals
The main objective was to increase calls, clicks, and overall interactions month over month. The short-term goal was steady progress in visibility within Denver neighborhoods. The long-term goal was clear growth in high-value actions, such as direct phone calls to book appointments.
The practice stood to benefit most from ranking for location-based and high-ticket search terms like “chiropractor near me,” “back pain treatment Denver,” and “car accident chiropractor Denver.” These searches typically signal intent to book an appointment, making them extremely valuable.
Business Profile Calls
| Month | Calls | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Nov 2024 | 84 | – | – |
| Dec 2024 | 135 | +61% | +61% |
| Jan 2025 | 221 | +64% | +163% |
| Feb 2025 | 316 | +43% | +276% |
| Mar 2025 | 489 | +55% | +482% |
| Apr 2025 | 503 | +3% | +499% |
Calls rose from 84 in November to 503 by April, representing nearly a fivefold increase in just six months. The most dramatic jump occurred in March, when the practice saw a 55% increase in calls. By April, growth began to settle, showing that momentum was stabilizing after a period of rapid expansion.
Website Clicks
| Month | Clicks | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Nov 2024 | 110 | – | – |
| Dec 2024 | 157 | +43% | +43% |
| Jan 2025 | 218 | +39% | +98% |
| Feb 2025 | 315 | +44% | +186% |
| Mar 2025 | 461 | +46% | +319% |
| Apr 2025 | 491 | +7% | +346% |
Website clicks grew from 110 in November to 491 in April. Growth was consistent, with the most notable gains arriving in February and March, when new content began ranking for multiple high-value Denver searches. April showed a smaller increase, reflecting natural leveling off after several months of rapid gains.
Overall Interactions
| Month | Interactions | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Nov 2024 | 318 | – | – |
| Dec 2024 | 441 | +39% | +39% |
| Jan 2025 | 672 | +52% | +111% |
| Feb 2025 | 1,140 | +70% | +258% |
| Mar 2025 | 1,708 | +50% | +437% |
| Apr 2025 | 1,735 | +2% | +445% |
Overall interactions climbed from 318 in November to 1,735 in April, a 445% increase. The biggest leap came in February, with a 70% gain. This surge reflected the practice’s expanding presence across local searches. By April, numbers steadied, showing that visibility was reaching a strong and sustainable baseline.
Why This Works
Search engines favor businesses that appear active, current, and locally relevant. By regularly adding content tied to Denver neighborhoods and trending wellness topics, the practice sent a strong signal of authority. Patients searching online saw not only an up-to-date website but also a practice that looked engaged with the community.
Overall Impact Summary
From November 2024 to April 2025, the chiropractic practice in Denver achieved:
- Calls up 499%
- Website clicks up 346%
- Overall interactions up 445%
These numbers confirm that consistent, locally focused marketing directly leads to more patient inquiries and real appointments.
Projections
Based on the trend, we can project numbers through months 9 and 12.
Projected Calls:
- Month 9: ~615
- Month 12: ~685
Projected Website Clicks:
- Month 9: ~575
- Month 12: ~640
Projected Overall Interactions:
- Month 9: ~1,950
- Month 12: ~2,200
Growth is expected to continue but at a slower pace, reflecting the natural stabilization that happens after several months of major increases.
Closing Summary
This chiropractic practice in Denver started with modest visibility in late 2024. Within six months, calls increased nearly fivefold, website clicks more than tripled, and overall interactions grew more than fourfold. These gains were achieved by consistently publishing relevant local content and building credibility around high-value Denver search terms.
