Intro
For many dental practices, online visibility makes the difference between a full appointment book and slow days in the office. In Chicago, where patients have dozens of options within a short drive, being easy to find on Google is critical. This case study looks at how one local dental practice went from modest online engagement to seeing steady, measurable growth across calls, website visits, and overall business interactions within just six months of optimizing their Google Business Profile.
Starting Numbers
In January 2025, the practice began tracking performance through its Google Business Profile. The numbers showed promise but also revealed how much room there was to grow.
- Calls: 66
- Website Clicks: 336
- Overall Interactions: 1,056
At that stage, the practice was reaching some potential patients online, but it was not competing strongly in local searches like “dentist near me” or “emergency dental care Chicago.” For a city with so much competition, those numbers suggested the practice needed a more aggressive approach to local visibility.
Goals
The main objectives were straightforward:
- Increase phone calls from potential patients, especially for high-value services such as crowns, implants, and emergency visits.
- Grow website traffic to showcase the practice’s services, insurance options, and patient reviews.
- Improve overall interactions, which include calls, clicks, and other engagement, to make the practice more visible in local search results.
We also wanted to make sure the practice began ranking for key searches like “Chicago family dentist,” “cosmetic dentist near me,” and “affordable dental implants Chicago.” These terms not only bring in higher-value patients but also reinforce the practice’s reputation as a go-to dental provider in the area.
Business Profile Calls
The calls chart showed a clear pattern of growth month by month, with steady increases and an especially strong jump heading into the summer.
| Month | Calls | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 66 | – | – |
| Feb 2025 | 87 | +32% | +32% |
| Mar 2025 | 132 | +52% | +100% |
| Apr 2025 | 141 | +7% | +114% |
| May 2025 | 219 | +55% | +232% |
| Jun 2025 | 369 | +68% | +459% |
From just 66 calls in January to 369 calls in June, the practice experienced a nearly fivefold increase in inquiries. Each jump represented not only improved online presence but also new patient opportunities. By May and June, calls were coming in at a pace that suggested local search visibility was becoming a consistent driver of business.
Website Clicks
Website clicks tell another important story: how many people moved beyond the Google profile and wanted to learn more about the practice by visiting its website.
| Month | Clicks | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 336 | – | – |
| Feb 2025 | 354 | +5% | +5% |
| Mar 2025 | 462 | +31% | +38% |
| Apr 2025 | 444 | -4% | +32% |
| May 2025 | 645 | +45% | +92% |
| Jun 2025 | 1,221 | +89% | +263% |
Clicks more than tripled over the six-month period, going from 336 to 1,221. Even though April saw a slight dip, the rebound in May and surge in June confirmed the strategy was working. This growth meant that more patients were actively browsing the practice’s website for details on services, hours, and scheduling.
Overall Interactions
Interactions include every way people engage with the Google Business Profile, whether calling, clicking to the website, or using other available options. The interactions chart showed a steady upward climb, signaling broad engagement across the board.
| Month | Interactions | Month-over-Month Change | Cumulative Growth % |
|---|---|---|---|
| Jan 2025 | 1,056 | – | – |
| Feb 2025 | 1,104 | +5% | +5% |
| Mar 2025 | 1,446 | +31% | +37% |
| Apr 2025 | 1,404 | -3% | +33% |
| May 2025 | 1,872 | +33% | +77% |
| Jun 2025 | 2,496 | +33% | +136% |
From 1,056 in January to 2,496 in June, the practice saw overall interactions more than double. This consistent upward trend, even with a minor dip in April, showed how each new month of content and optimization led to better patient engagement.
Why This Works
The core strategy behind this growth was simple but powerful. Each month, we created locally relevant content for the practice’s website and Google Business Profile. We highlighted nearby neighborhoods, included commentary on dental health trends, and focused on keywords that matched what people in Chicago were searching for.
By targeting these “near me” and service-specific phrases, the practice began showing up more often in local searches. Google rewarded the regular activity with improved rankings, and patients responded by calling, clicking, and engaging.
Overall Impact Summary
In just six months, this Chicago dental practice saw:
- Calls increase by 459%
- Website clicks increase by 263%
- Overall interactions increase by 136%
The difference was dramatic. At the start of the year, calls trickled in at about two per day. By June, calls were steady, clicks had more than tripled, and overall interactions showed the practice was far more visible in search results.
Projections
Looking at the growth trend, we projected future numbers for calls, website clicks, and interactions.
Calls
- Month 9 (Sep 2025): 543
- Month 12 (Dec 2025): 789
Website Clicks
- Month 9 (Sep 2025): 1,884
- Month 12 (Dec 2025): 2,904
Overall Interactions
- Month 9 (Sep 2025): 3,600
- Month 12 (Dec 2025): 5,220
These projections suggest that by the end of the year, the practice could be receiving nearly 800 calls a month and close to 3,000 website visits, both of which would represent a complete transformation compared to where things began.
Closing Summary
This Chicago dental practice began 2025 with modest online visibility. Calls were low, website clicks were limited, and overall interactions reflected a business that wasn’t fully competing in its local market. Six months later, the numbers told a very different story. Calls, clicks, and interactions grew sharply, all thanks to consistent updates, locally relevant content, and an emphasis on the types of searches patients actually use.
The practice now enjoys strong momentum, with projections pointing toward even greater growth by year’s end.
